Barcelona Global launches the 1st Barcelona Global Summit

Yesterday, Barcelona Global launched the 1st Barcelona Global Summit: Innovation in urban tourism, the first edition of an international congress which would be held on March 21st at the CaixaForum Barcelona.

The goal of this Summit is to host presentations for reinforcing ties between the city and the tourism sector via initiatives designed by the event organizers. Taking into account the impact of last summer’s events and Barcelona’s tourism industry, the Summit is an opportunity to reflect on the city’s current tourism management model as a driver for economic development, well-being and international projection.

The president of Barcelona Global, Gonzalo Rodés, the vice president, Pau Guardans, and the CEO, Mateu Hernández announced the goals of the Summit. The presentation event was also attended by some of the members of the organizing team, which is formed by Ángel Díaz, president of Advanced Leisure Services; Michael Goldenberg, general director for Spain and corporate director of the Value Retail Group; Juan Julià, founder and owner of Axel Hotels; Marian Muro, general manager for Spain of Grupo Julià; Arturo Mas-Sardà, president of PortAventura and Anna Casadellà, project manager of Barcelona Global.

Besides the members of the organizing team, more than 40 companies and institutions will take part in the Summit, including Caixabank, Laie, Hotusa, La Sagrada Familia, HI Partners, BGB, Abertis and eDreams.

Currently, tourism is one of the biggest tools for boosting the economy of the city of Barcelona, representing 15% of GDP and 10% of employment. Barcelona stands out for its renowned international reputation for its quality of life, safety, and positioning as a point of reference for areas such as design, creativity, gastronomy, architecture, commerce, sports or music. The city also has top-notch infrastructures that foster international connectivity and is well-suited for international conventions.

Barcelona Global will represent a set of proposals aimed at establishing synergies with other productive sectors for optimizing the assets of the city and for improving the use of space, mobility and co-existence among visitors and citizens.

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